European shelf intelligence · 2026
Vitality and Energy Management Intelligence
Explore the vitality and energy-management shelf across formulation, dose against the reference intake, authorised claim, delivery format, brand and price. Each view responds to the selection below, making crowded claims and open positioning space easier to see.
Retailer-led capture of pharmacy and e-pharmacy listings. This first batch is a single Italian retailer in euro, so prices compare directly; later batches add markets and retailers. Figures describe the captured shelf, not national market share.
01
Shelf summary
What is in scope with the current filters?SKUs in selection1,074100% of the supplement shelf
Distinct actives322unique ingredient entities
Median actives / SKU5268 carry 10 or more
Authorised energy claim65%703 SKUs carry a VEM-relevant claim family
Claim at label dose64%687 meet the claim threshold at the minimum dose
Median cost / day€0.921030 with dose + pack
02
Composition
What are the products on this shelf made of?BotanicalMicronutrientStimulantAmino acidProteinEnzymeFibreLipidMarineProbioticMetabolic cofactorCarbohydrateBee productOther active
Most-formulated ingredients
Share of SKUs in the current selection that declare each ingredient, whether as a headline active or further down the panel. Colour marks the functional class.
03
Shelf Dose
Only SKUs whose listing discloses a quantityDisclosed daily dose as % of NRV
Bar spans the interquartile range, the thin line the 10th–90th percentile, the upright mark the median. Logarithmic scale.
04
Claims and substantiation
Benefits claimed on the page
05
Shelf Price and Pack
What do products and active formulations cost?Median cost per day by ingredient
Across SKUs that disclose both a pack price and a daily dose. Select an ingredient to filter the complete dashboard.
06
Shelf Position
Where does each ingredient concentrate?Ingredient × mechanism
Ingredient appearances within each selected mechanism, ageing position or market.
| Ingredient | Energy-metabolism cofactors | Electrolyte / mineral replenishment | Antioxidant protection | Muscle performance & recovery | Nutritional repletion | Carbohydrate fuel | Mitochondrial / cellular energy | Iron & red-blood-cell formation | Adaptogen / stress resilience | Cognitive / mental performance |
|---|---|---|---|---|---|---|---|---|---|---|
| Magnesium 443 | 53% | 88% | 37% | 36% | 64% | 43% | 45% | 18% | 28% | 21% |
| Vitamin B6 404 | 50% | 26% | 41% | 43% | 78% | 26% | 44% | 32% | 32% | 43% |
| Vitamin B12 362 | 45% | 19% | 38% | 28% | 75% | 20% | 39% | 61% | 27% | 42% |
| Vitamin C 345 | 40% | 37% | 58% | 27% | 72% | 29% | 36% | 54% | 17% | 16% |
| Vitamin B1 (thiamin) 306 | 38% | 22% | 33% | 32% | 74% | 32% | 43% | 24% | 23% | 33% |
| Folate / folic acid 281 | 34% | 11% | 33% | 19% | 72% | 11% | 33% | 61% | 20% | 28% |
| Vitamin B2 (riboflavin) 264 | 32% | 15% | 35% | 20% | 70% | 15% | 37% | 22% | 18% | 28% |
| Vitamin B5 (pantothenic acid) 243 | 30% | 14% | 27% | 21% | 72% | 18% | 33% | 16% | 22% | 31% |
| Vitamin B3 (niacin) 243 | 29% | 12% | 26% | 21% | 72% | 19% | 30% | 17% | 22% | 26% |
| Zinc 234 | 25% | 20% | 30% | 30% | 71% | 14% | 33% | 16% | 17% | 25% |
| Potassium 217 | 22% | 71% | 15% | 21% | 24% | 35% | 21% | 10% | 12% | 3% |
| Vitamin E 184 | 20% | 15% | 33% | 20% | 70% | 21% | 30% | 8% | 10% | 19% |
07
Products
Click a product name to open it in the side panel| Composition | ||||||||
|---|---|---|---|---|---|---|---|---|
1000Farmacie · 90 tablet | NaturesPlus | Italy | Tablet | Nutritional repletion | 48 | Vitamin C · 1 gSpirulina · 1 gCalcium · 200 mgVitamin E · 134 mgMagnesium · 100 mgBee pollen · 100 mgVitamin B5 (pantothenic acid) · 60 mg+41 | €59.28 | — |
1000Farmacie · 180 tablet | Dr. Giorgini | Italy | Tablet | Muscle performance & recovery | 35 | Creatine · 1 gL-Ornithine (incl. OKG) · 80 mgTaurine · 80 mgAcetyl-L-carnitine · 40 mgfructose 1 6 diphosphate · 40 mgl alanine · 30 mgL-Aspartic acid · 25 mg+28 | €24.08 | €2.01 |
Shop Apotheke · 4800 ml | Fresubin | Germany | Liquid | Nutritional repletion | 33 | Protein (milk/whey/plant) · 10 gCarbohydrates (ONS / drinks) · 12 gDietary fat · 6.70 gSodium · 50 mgPotassium · 130 mgChloride · 73 mgCalcium · 205 mg+26 | €59.90 | €7.49 |
1000Farmacie · 500 ml | Nutridrink | Italy | Liquid | Nutritional repletion | 32 | Protein (milk/whey/plant) · 9.60 gCarbohydrates (ONS / drinks) · 30 gDietary fat · 9.30 gSodium · 96 mgPotassium · 236 mgChloride · 91 mgCalcium · 174 mg+25 | €17.39 | €13.04 |
1000Farmacie · 850 g | Ensure | Italy | Powder | Nutritional repletion | 32 | Carbohydrates (ONS / drinks) · 31 gProtein (milk/whey/plant) · 8.65 gInulin / FOS · 1.68 gHMB · 1.50 gVitamin AVitamin DVitamin E+25 | €36.49 | €4.59 |
1000Farmacie · 500 ml | Nutridrink | Italy | Liquid | Nutritional repletion | 32 | Protein (milk/whey/plant) · 9.40 gCarbohydrates (ONS / drinks) · 25 gDietary fat · 10 gSodium · 83 mgPotassium · 229 mgChloride · 91 mgCalcium · 174 mg+25 | €17.18 | €12.88 |
1000Farmacie · 500 ml | Nutridrink | Italy | Liquid | Nutritional repletion | 32 | Protein (milk/whey/plant) · 9.60 gCarbohydrates (ONS / drinks) · 30 gDietary fat · 9.30 gSodium · 96 mgPotassium · 236 mgChloride · 91 mgCalcium · 174 mg+25 | €17.28 | €12.96 |
1000Farmacie · 850 g | Ensure | Italy | Powder | Nutritional repletion | 32 | Carbohydrates (ONS / drinks) · 31 gProtein (milk/whey/plant) · 8.65 gInulin / FOS · 1.68 gHMB · 1.50 gVitamin AVitamin DVitamin E+25 | €38.18 | €4.81 |
1000Farmacie · 500 ml | Nutridrink | Italy | Liquid | Nutritional repletion | 31 | Protein (milk/whey/plant) · 9.60 gCarbohydrates (ONS / drinks) · 30 gDietary fat · 9.30 gSodium · 96 mgPotassium · 236 mgChloride · 91 mgCalcium · 174 mg+24 | €14.49 | €10.87 |
1000Farmacie · 400 g | Ensure | Italy | Powder | Nutritional repletion | 31 | Carbohydrates (ONS / drinks) · 31 gProtein (milk/whey/plant) · 8.65 gInulin / FOSHMB · 1.50 gVitamin AVitamin D · 0.004 mgVitamin E+24 | €17.68 | €2.37 |
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